In the late 1800s, Wesley Archer and his new wife took a canoe up North to spend their life savings on a lush and unforgiving island. An island he remembered once visiting as a child, thick with trees, rugged and beautiful. A true Canadian pioneer and Northern Gentleman, he built homes for those who came, and carved out a future there for his children and grandchildren.
His son Wilbur received the torch, developing the region even further by building a marina and establishing a barging company. He nurtured a place that attracted the finest people, where creativity and greatness thrived in the quiet and respite. A place where kings could find their thoughts while breathing in the crisp, cool air, and becoming one with the rhythm of the lapping lake waters.
John was the third Archer to live his whole life on Browning island, and was pivotal in developing Muskoka as a destination that the world's Elite flocked to. A four-time Canadian pro drag boat racer, he had nerves of steel and a winning mindset. John carried the passion, drive, and creativity of those who came before him, before passing those traits on to his son, Adam: The Fourth Archer. A son nurtured by generations of risk-takers and seekers of excellence.
Today, Archer the Fourth hones his conscientious couture for Men like the Men who came before him. Frontiersmen, visionaries, and kings. He creates clothing that elevates and emboldens great men to even greater heights. And he creates only what can be sustained - clothing meant to be handed down from generation to generation until it returns, in it's entirety, to the Earth.